Privacy Policy

Introduction

Gold's Gym Destin is operated by MK Muscle Beach 10, LLC, doing business as Gold's Gym, under franchise license from Gold's Gym International. In this policy, the words "we," "us," and "our" refer to MK Muscle Beach 10, LLC (also referred to as "Gold's Gym Destin"). The words "you" and "your" refer to anyone who visits our website, fills out one of our forms, becomes a member, applies for a job with us, or otherwise interacts with our club or our online services.

This policy explains what information we collect, how we use it, who we share it with, and the choices you have. It covers visitors to goldsgymdestinfl.com, prospective members who request information or a free pass, current and former members, guests, and job applicants.

If you do not agree with this policy, please do not use our website or submit information to us through it.

Information We Collect

We collect three kinds of information.

2.1 Information You Provide

When you fill out a form, sign up for a free pass, join as a member, apply for a job, or contact us, you may give us:

• Name
• Email address
• Phone number
• Mailing address
• Date of birth
• Payment information (handled by our payment processor — see Section 4)
• Emergency contact name and phone number
• Membership preferences, goals, and similar information you choose to share
• Employment application information, including work history, education, and other items you submit through our hiring process
• Any other information you include in a message, comment, or inquiry

2.2 Information Collected Automatically

When you visit our website, we and our service providers automatically collect technical information about your visit. This includes:

• IP address
• Browser type and version
• Operating system and device type
• The pages you visit and how long you spend on them
• The page you came from before reaching our site (referrer)
• Session identifiers
• Cookies and similar tracking technologies (see Section 5)
• Marketing campaign identifiers in the URL, including UTM parameters and click IDs such as gclid (Google) and fbclid (Meta)

2.3 Information From Third Parties

We receive information about you from companies that help us run our business, including payment processors that handle your billing; marketing and advertising platforms, including Meta (Facebook and Instagram) and Google; our customer relationship management (CRM) platform; our email and text message service providers; our employment application platform; Gold's Gym International, our franchisor; analytics providers; and publicly available sources.

How We Use Information

We use the information described above to:

• Process free-pass signups, memberships, and billing
• Provide club access, group cycle classes, personal training, and other services
• Respond to questions, requests, and customer service issues
• Send service messages about your account, billing, club hours, schedule changes, and similar topics
• Send marketing messages by email and text, but only when you have opted in to receive them
• Send appointment and class reminders
• Improve our website and our services
• Comply with our legal obligations and protect our rights
• Review and process job applications
• Detect, prevent, and respond to fraud, abuse, and security issues

We send promotional and informational text messages through our SMS messaging program. You only receive these messages if you give us express written consent at a form by checking a consent box. Message types include promotional offers, reminders, and general updates and questions about memberships. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for help. See Section 6 for full SMS program terms.

How We Share Information

We do not sell your personal information. We do not share your personal information with third parties for their own independent marketing purposes. Mobile information, including phone numbers and SMS consent data, is never shared, sold, or transferred to third parties or affiliates for marketing or promotional purposes.

We share information only as described below.

4.1 Service Providers

We share information with companies that perform services on our behalf. These include our payment processor, our CRM platform, email and text message service providers, website hosting and security providers, analytics providers, advertising platforms, and similar partners. These companies are only allowed to use your information to perform services for us.

4.2 Legal Requirements

We may share information when we believe it is required by law or legal process, including subpoenas and court orders, or when we believe sharing is necessary to protect the rights, property, or safety of our members, our staff, the public, or us.

4.3 Business Transfers

If we sell or transfer all or part of our business, your information may be transferred as part of that transaction. The recipient will be required to honor the commitments in this policy.

4.4 Affiliated Gold's Gym Clubs

Gold's Gym Destin is part of a family of affiliated Gold's Gym clubs. Where you have a membership that includes reciprocal access, information may be shared among affiliated clubs for purposes such as verifying access, central marketing under the Gold's Gym brand, and similar business operations.

4.5 With Your Direction

We share information with other parties when you ask us to or when you direct us to.

Cookies & Tracking Technologies

We and our service providers use cookies, pixels, tags, and similar technologies on our website to remember you, measure how the site is used, and support our advertising. Depending on the marketing tools active on the Site at a given time, these may include:

• Privacy-friendly website analytics, which help us understand general traffic and performance
• Google Analytics and Google Tag Manager
• Meta Pixel, which helps us measure and improve advertising on Facebook and Instagram
• Google Ads conversion tracking

You can control cookies through your browser settings. Most browsers let you block or delete cookies. If you block cookies, parts of the site may not work as expected.

You can also opt out of certain advertising and analytics:

• Google Analytics opt-out: tools.google.com/dlpage/gaoptout
• Network Advertising Initiative (NAI) opt-out: optout.networkadvertising.org
• Digital Advertising Alliance (DAA) opt-out: optout.aboutads.info

SMS Messaging Program

This section explains the rules of our text messaging program. By opting in, you agree to these terms.

6.1 Opt-In

You opt in to receive text messages by checking a consent box on one of our website forms. The consent box is not pre-checked. You must affirmatively check it. By checking it and submitting the form, you give your express written consent to receive recurring text messages from us at the phone number you provided.

Consent is not a condition of purchase. You can join our gym or buy our services without agreeing to receive text messages.

6.2 Message Types

The texts you receive may include promotional offers and updates; free-pass and appointment reminders; class and personal training reminders; general updates about your membership or the club; replies to questions you sent us; and general account and service messages.

6.3 Frequency

Message frequency varies based on your activity and our promotions.

6.4 Cost

Message and data rates may apply. Check with your wireless carrier for details.

6.5 Opt-Out

Reply STOP to any of our messages to opt out. You can also reply with UNSUBSCRIBE, CANCEL, END, or QUIT. After you opt out, we will send one confirmation message and then stop sending you marketing texts.

6.6 Help

Reply HELP to any of our messages to receive help information, or contact us using the details in Section 13.

6.7 Carrier Disclaimer

Wireless carriers (including T-Mobile, AT&T, Verizon, U.S. Cellular, and others) are not liable for delayed or undelivered messages.

6.8 Compliance

This program is designed to comply with the federal Telephone Consumer Protection Act (TCPA) and the prior express written consent rules of the Federal Communications Commission, as well as the carrier requirements that apply to A2P 10DLC messaging. Our SMS program does not transmit content related to sex, hate, alcohol, firearms, tobacco, or cannabis (SHAFT-C category).

6.9 SMS Data Handling

Phone numbers collected for the SMS messaging program and any associated opt-in data (timestamps, IP addresses, the consent text shown to you) are used only to deliver the messages described in this section and to maintain our compliance audit trail. We do not sell or share phone numbers, SMS opt-in data, or consent records with any third party for that third party's own marketing purposes. Service providers that help us operate the messaging program (for example, our CRM and SMS gateway) are bound by contract to use the data only on our behalf, as described in Section 4.1.

Email Marketing Program

7.1 Opt-In

You opt in to receive marketing emails by checking a consent box on one of our website forms. We do not add you to marketing emails without your consent.

7.2 Unsubscribe

Every marketing email contains an unsubscribe link. Click the link to stop receiving marketing emails. We honor unsubscribe requests within 10 business days, as required by the federal CAN-SPAM Act. After you unsubscribe, you may still receive non-marketing service messages, for example billing notifications or messages about your account.

7.3 Physical Address

Each marketing email includes our physical mailing address in the footer, as required by the CAN-SPAM Act:

Gold's Gym Destin (MK Muscle Beach 10, LLC)
34990 Emerald Coast Pkwy, Destin, FL 32541

Your Choices & Rights

8.1 Choices Available to Everyone

• Access. You can ask us for a copy of the information we have about you.
• Correction. You can ask us to correct information that is wrong.
• Deletion. You can ask us to delete your information, subject to records we are required to keep by law.
• Opt out of marketing. You can opt out of marketing emails and texts at any time, using the methods in Sections 6 and 7.
• Withdraw consent. You can withdraw any consent you previously gave. If you withdraw consent for messages or services that depend on that consent, you may no longer be able to receive those messages or services.

8.2 State-Specific Privacy Rights

Depending on where you live, you may have additional rights under state privacy laws. These rights may include the right to know what personal information we have collected about you and how we use it; the right to request deletion of your personal information; the right to correct inaccurate personal information; the right to opt out of the sale or sharing of your personal information (as those terms are defined in the applicable state law); and the right not to be discriminated against for exercising your rights. We do not sell personal information for money, and we honor state-law opt-out requests to the extent state law applies to us.

8.3 How to Exercise Your Rights

To exercise any of these rights, contact us using the details in Section 13. We may need to verify your identity before responding, and we will respond within the time required by the law that applies to your request.

Children's Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If we offer youth programs at our club, enrollment is handled by a parent or legal guardian, in person at the club, and we collect the minimum information needed to provide those programs safely. If you believe we have collected information from a child under 13 through our website, please contact us using the information in Section 13 and we will delete it.

Data Security

We use reasonable administrative, technical, and physical safeguards to help protect the information we collect. These include access controls, vendor security reviews, and Transport Layer Security (TLS) encryption for information sent between your browser and our website. No method of transmission over the internet and no method of electronic storage is 100% secure. We cannot guarantee absolute security.

Data Retention

We keep your information for as long as we need it for the purposes described in this policy, or for as long as the law requires us to keep it. For example, consent records for text messages are kept for at least 4 years, in line with the TCPA statute of limitations; financial and tax records are kept for the period required by federal and state tax law (generally 7 years); and membership records are kept for as long as you are a member and for a reasonable period afterward. When we no longer need your information, we delete it or anonymize it.

Changes to This Policy

We may update this policy from time to time. When we do, we will change the "Last updated" date at the top of this page. If the change is material, we will provide a more visible notice, such as a banner on our website or an email to current members. We encourage you to review this policy regularly.

Contact Us

If you have questions about this policy or about how we handle your information, contact us:

Gold's Gym Destin (MK Muscle Beach 10, LLC)
34990 Emerald Coast Pkwy, Destin, FL 32541
Phone: (850) 460-2000
Email: [email protected]

This policy is governed by the laws of the State of Florida, without regard to its conflict-of-laws rules.

Operating Entity

The Gold's Gym Destin club is operated under franchise license from Gold's Gym International by:

The Gold's Gym name and logo are registered trademarks of Gold's Gym International and are used under franchise license.